SHOWCASE · BRAND GUIDELINES · CLIENT WORK

Uproas: The Brand Book.

Client: UproasIndustry: Agency Ad AccountsDeliverable: Brand Guidelines V1.0Pages: 38

Uproas rents whitelisted agency ad accounts across Meta, Google, TikTok, Bing, Taboola and Outbrain: unlimited spend, approvals in seconds, instant replacements, built by 8-figure ecommerce founders. This book gives a performance brand its system: two gradients climbing one diagonal, Inter doing the arithmetic, and glass panels floating over deep navy. All 38 pages.

Uproas brand guidelines cover
01 · Introduction

What Uproas is, a mission without ceilings, four values and a voice that talks like an operator.

Contents page
Brand introduction divider
What is Uproas Mission
Brand values Voice and tone
"Advertising without ceilings. Scale like you mean it." The mission, said the way an operator says it
02 · Logo System

Two strokes climbing one diagonal, blue and violet, beside the lowercase wordmark: construction, clear space, sizes, colors and misuse.

Logo system divider
The lockup
Construction Clear space
Minimum sizes Logo colors
Placement Misuse
03 · Typography

Inter at every weight, no display font, no decoration: extrabold headlines with tight tracking, regular body with generous air, numbers always heavy.

Typography divider
Inter specimen
Weight logic Type scale desktop
Type scale mobile Weights and rhythm
04 · Color & Gradients

The mark's two strokes promoted to a system: Ascent Blue for trust, Momentum Violet for energy, always at the mark's diagonal.

Color divider
Core palette
The two gradients The data canvas
Text colors
Green never appears outside a win. That's what keeps it meaning something. From the VS pattern rules
05 · The Glass System

The house data language: frosted panels over the abyss, one idea per panel, and the signature You-vs-Them comparison pattern.

Glass system divider
Glass anatomy The VS pattern
Glass gallery
06 · Data Stories

The education engine: ad-cost guides, benchmarks and format breakdowns, built to be cited by the industry they serve.

Data stories divider
The education engine The series
07 · Applications

The system at work: the site, the offer stack, the promise kept in order, and the back cover.

Applications divider
The site The offer stack
Benefits Back cover
08 · In the Wild: The Site

The live landing running the system, all seventeen thousand pixels of it. Scroll it inside the frame.

Uproas landing page, full desktop design
Scroll the site ↓
ROAS, up. The name is the whole pitch. Two syllables of positioning
09 · In the Wild: Data Stories

The education engine in production: Google Ads economics, Facebook formats, benchmarks and the glass system holding it all together.

Eight factors of Google Ads cost infographic Google Ads benchmarks infographic Google Ads cost by campaign type infographic Google Ads cost guide infographic Google Ads auction infographic Quick key stats infographic Facebook ad formats infographic Video ads infographic Static vs dynamic ads infographic

A 38-page operating system for a brand whose product is momentum: gradients that climb, glass that floats, and an education engine that earns the trust the accounts monetize.

← All projectsView on Behance ↗Need a brand that climbs?